The not so active twitter community of Hyderabad demonstrated a peculiar characteristic this evening.
The fourth volume of Ignite Hyderabad was scheduled to be held as part of the 2012 UX-India conference at the Indian School Of Business.
Like always, Ignite Hyderabad asked its audience to participate in the LIVE tweeting and like always the hashtag to be used was #ignitehyd
The event started as scheduled in the Khemka Auditorium of the ISB Hyderabad. A fast paced event with just 5 minutes per speaker the event got over in about 90 minutes and there were loads of tweets being sent by the audience and shown at regular intervals on the big screen.
Where did the Hyderabadi tweeple got messed up in all this?
An award for the best tweet was announced and thus the audience geared up a little more than usual and the tweets with the hashtag #ignitehyd started trending in Hyderabad in no time. While the tweeple in the auditorium were all high on design and were sharing instant feedback through tweets, those unaware of the Ignite Hyderabad derived a whole new meaning out of the hashtag.
The hashtag #ignitehyd was associated with the not so popular Telangana Agitation movement and the twitter community started blasting all over using the hashtag. Most of those did not even bother to check out what the hashtag was meant for and what others were tweeting. So much in the name of tweeting. An epic virtual drama followed. Check out all the screenshots attached towards the end of this post to see the user behavior for yourself.
It's been 3 hours since the event concluded and the hashtag continues to trend as I type this. What a perfect example of the power of 140 characters. Hail Social Media!
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| The one who got it all wrong |
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| Another one who got it all wrong |
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| Just another of many who got it all wrong |
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| The Attendee |
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| The Attendee |
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| The Attendee |
